Dr. Now Launch Dashboard
Approval Ready
Marketing launch proposal

Dr. Now Electrolytes
Approval Dashboard

One clean approval page linking the live planning docs, the video content slide deck, the shared drive, and the major campaign assets for the Dr. Now Electrolytes launch.

Open April–May Content Plan Open 6-Month Marketing Plan Open Marketing Proposal Doc

Live campaign flow

Launch Timeline

Phase 1Pre-LaunchApril 15–30
Campaign 17-Day Hydration ResetMay 1–7
Campaign 230-Day No Soda ChallengeMay–June
Campaign 3Workout WednesdayWeekly
Campaign 4Bring-a-Friend ChallengeSummer push
Campaign 5Dr. Now TruthsEvergreen

Primary planning files

Approval Links

📊

April–May Content Plan

Master working sheet for the launch calendar covering April and the full month of May, including email, social, and website tasks.

Google SheetsCurrent Working Doc
Open content plan
📈

6-Month Marketing Plan

Strategic May–October planning sheet covering campaigns, roadmap, timing, and broader launch execution.

Google SheetsStrategic Plan
Open 6-month plan
📄

Marketing Proposal Doc

Packaged narrative proposal for client approval with strategy framing, campaign explanation, and launch positioning.

Google DocsApproval Narrative
Open proposal doc
📦

Packaging Mockups

Client-facing folder containing packaging mockups and approved design files for review alongside the launch planning documents.

Google DriveApproved Designs
Open packaging mockups

Creative and shared assets

Drive & Video Links

🎬

Video Content Slide Deck

The video content card now points directly to the linked Google Drive file for the launch video content slides.

Google DriveVideo Content
Open video content
🗂️

CBS Dr. Now Shared Drive

Added as a separate dashboard link so the full CBS Dr. Now shared asset location is memorialized on the page as well.

Shared DriveAsset Access
Open shared drive

Launch campaign structure

Campaign Summary

Pre-Launch

Authority-building video content and product teaser messaging to warm the audience before launch.

Hydration Reset

7-day launch challenge that introduces product usage and drives immediate behavior change.

No Soda Challenge

30-day accountability campaign that extends engagement and reinforces product positioning.

Workout Wednesday

Recurring movement + hydration content series that creates weekly engagement.

Bring-a-Friend

Referral-oriented campaign designed to expand reach through tags and social participation.

Dr. Now Truths

Evergreen authority content built around no-excuses health messaging and sugar education.

Shopify Store

All traffic, conversion, and product destination points route to the Dr. Now storefront.

Ecommerce
Open store

Approval Flow

This dashboard centralizes the approval package so all client-facing launch materials live in one place.

Ready for Review

This dashboard is now updated to use the requested Google Drive link for the video content and also includes a dedicated CBS Dr. Now Shared Drive link.

Review proposal Open drive link